Good morning, When you feel overwhelmed, it's easy to focus on the past: What went wrong? How did that happen to me? Lisa Price, founder of multimillion-dollar beauty products brand Carol's Daughter, has a suggestion. "Focusing on what's wrong doesn't help you get to what's right," Price said on Friday, during an exclusive Inc. Your Next Move virtual event. The better move is to figure out your next step. Price has weathered countless ups and downs since launching Carol's Daughter from her home kitchen in 1993, from opening her first storefront in 1999 to selling her company to cosmetics giant L'Oreal in 2014 for an undisclosed amount. The acquisition came roughly a month after Carol's Daughter's retail arm emerged from Chapter 11 bankruptcy. Carol's Daughter is particularly well known for helping popularize beauty, hair, and bath products made for people of color. Price's 2003 appearance on The Oprah Winfrey Show particularly helped launch Carol's Daughter to household-name status, and helped Price, who is Black, land her products in more than 2,000 U.S. stores by the time of the acquisition. Today, she remains under contract at L'Oreal and deeply involved in her brand's operations. Check out the highlights of the hourlong conversation to learn Price’s battle-tested strategies for launching a new business, scaling it, and guiding it through an acquisition. |
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