Good morning,
When Patagonia launched its Time to Vote initiative in the summer of 2018, the campaign didn't even have a name. Just a mission: Get out the vote.
By the midterm elections that year, 411 companies had pledged to make voting easier for their employees. Today, more than 1,500 businesses have joined its coalition, including the Coca-Cola Company, Nextdoor, Airtable, and Chobani. "This is a pro-democracy movement," Corley Kenna, the director of global communications and public relations at Patagonia, who leads the Time to Vote initiative, tells Inc. "This is not about one party or another. It is about increasing voter participation."
In the past two years, Kenna and her team have learned a lot about how to help employees exercise their right to vote. The easiest: Give your team Election Day off. In 2016, then-CEO Rose Marcario shut down Patagonia's headquarters, distribution centers, and retail locations on Election Day for the first time in company history. Kenna says Patagonia will continue that practice this year under its new CEO, Ryan Gellert.
Read our story to learn why that’s so crucial--and plenty of other ways you can help your employees increase their civic engagement this week. |
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