Nintendo president Shuntaro Furukawa has set out the various ways the Kyoto-based company will invest in order to bolster the company in video game development, non-game entertainment such as movies, and expanding relationships with customers. One of th…  | By Sickr on November 5, 2025 | Nintendo president Shuntaro Furukawa has set out the various ways the Kyoto-based company will invest in order to bolster the company in video game development, non-game entertainment such as movies, and expanding relationships with customers. One of the ways they are looking to increase and strengthen game development is purchasing video game companies in order to make them subsidiaries. Here's the outline: - First is strengthening game development. We will work to strengthen the internal game development organization within the Nintendo group. This includes initiatives such as acquiring development companies to make them subsidiaries and augmenting our development facilities, and the construction of Corporate Headquarters Development Center, Building No. 2 (tentative name).
- Second is building software assets in non-game entertainment. Taking into account the success of The Super Mario Bros. Movie , we will allocate funds to more actively pursue business opportunities that have an affinity with our game business, including but not limited to movies.
- Third is the foundation for maintaining and expanding our relationships with consumers. We will utilize funds to maintain and expand our touchpoints with consumers, centered on the Nintendo Account system.
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