Nintendo will open its first-ever UK pop-up store, with Nintendo POP-UP STORE in LONDON becoming the first-of-its-kind shopping centre-based Nintendo store in Europe.
Nintendo's official stores are currently located in Tokyo, Osaka, and Kyoto in Japan, as well as permanent locations in New York and San Francisco in the United States. The upcoming limited-time London POP-UP, located within the ground floor of Westfield London in Shepherd's Bush (Ariel Way, Shepherd's Bush W12 7GF), will feature a selection of exclusive items sold at the permanent stores in Japan.
Nintendo POP-UP STORE in LONDON will showcase an extensive range of official Nintendo merchandise, from collectible keyrings, pins, and charms to cosy apparel, stylish bags, and home essentials. Visitors can browse and purchase apparel, soft toys, stationery, and exclusive collectibles, many available in a physical retail setting for the very first time in the UK.
The product offering will span some of Nintendo's most iconic franchises, including Super Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon and Kirby.
Nelson Calvinho, Nintendo UK said: "This is Nintendo's first-ever pop-up offering in the UK, and we are excited to bring exclusive Nintendo products directly to the public in an immersive shopping experience ahead of Christmas. Spanning four weekends, including the October half-term school holidays, we hope to see smiles on the faces of visitors from all generations."
For those who want to be the first to visit Nintendo POP-UP STORE in LONDON, reservations for tickets for the opening week will go live from October 7th. By reserving a date and timeslot, those most eager to visit will get the opportunity to visit ahead of the pop-up store opening to the public. Keep an eye on the Nintendo UK social channels for more information regarding registration.
Listings information:
- Location: Nintendo POP-UP STORE in LONDON: Westfield Shopping Centre, London, Ariel Way, Shepherd's Bush W12 7GF
- How to Find: Directly opposite the LEGO store, ground floor
- Date: October 22nd – November 16th 2025
- Time: Monday – Saturday: 10am – 9pm, Sunday: 12pm – 6pm
Registration FAQs:
Is there anything I can do now to prepare for registration?
To register for opening weekend passes, you must be at least 18 years old and have a Nintendo Account. If you are registering for a group of two or more, including if you are registering guests aged 7 - 17 years old, each member of your group must have a Nintendo Account that is linked to the same Nintendo Account family group.
For more information on Nintendo Account family group, see here.
Do kids need a pass to attend?
Children aged 6 and under do not need an individual pass to attend. They may attend with their parent or guardian who does have an event ticket.
Children aged 7 and above require a pass and can receive passes as part of a Nintendo Account family group.
Nintendo UK
