They hacked McDonald’s ice cream machines—and started a cold war

Plus, Everything Apple Announced Today: New iMacs, iPads, AirTags, and more

View this email in your browser  |  Manage newsletter subscriptions  04.20.21   GEAR | 5-MINUTE READ Everything Apple Announced Today: New iMacs, iPads, AirTags BY GEAR TEAM Say hello to new iMacs, new iPads Pro, an updated Apple TV, and some little wireless trackers that keep tabs on your tchotchkes.   EMPTY SEAT | 4-MINUTE READ A Fatal Crash Renews Concerns Over Tesla's 'Autopilot' Claim BY AARIAN MARSHALL The company offers a feature called "Full Self-Driving Capability." But it remains far from a self-driving car.   IDEAS | 8-MINUTE READ NFTs and AI Are Unsettling the Very Concept of History BY RICK PRELINGER Non-fungible tokens and artificial intelligence make tracing the origins of a digital object more fragile. What are the world's archivists to do?   BACKCHANNEL | 22-MINUTE READ The Cold War Over Hacking McDonald's Ice Cream Machines BY ANDY GREENBERG Secret codes. Legal threats. Betrayal. How one couple built a device to fix McDonald's notoriously broken soft-serve machines—and how the fast-food giant froze them out.   SPONSORED CONTENT Read The New#1 New York Times Bestseller From Author Adam Grant "A must-read" (Bill and Melinda Gates) from the bestselling author of Originals and Think Again, examines the critical art of learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life. GET WIRED Save 66% on your subscription to WIRED. Get 1 year of WIRED for less than $1 per month, plus, get a free tote! You can't see into the future, but you can subscribe to WIRED. Subscribe now.   AUGMENTED REALITY | 3-MINUTE READ IKEA's Revamped AR App Lets You Design Entire Rooms BY JEREMY WHITE, WIRED UK The furniture company is going beyond its Place app with IKEA Studio, a much-needed overhaul of its augmented reality offering.   IN SIGHT | 2-MINUTE READ How Face Recognition Can Destroy Anonymity BY TOM SIMONITE Cameras are everywhere, and increasingly powerful software can pick an individual out of a crowd. Except sometimes algorithms get it wrong.   EMISSIONS IMPOSSIBLE | 6-MINUTE READ Hungry, Hungry Microbes in Tree Bark Gobble Up Methane BY MAX G. LEVY Bad news: Trees emit methane, a greenhouse gas. Good news: Some are home to bacteria that can't get enough of it.   PRODUCT REVIEW | 5-MINUTE READ After a Year Vaping With the Pax Era Pro, It's All I Want BY PARKER HALL Pax's portable weed pen is the perfect accessory for the BYO world.     This e-mail was sent to you by WIRED. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address, wired@newsletters.wired.com, to your address book.   View our Privacy Policy Unsubscribe or Manage your newsletter subscriptions   Copyright © Condé Nast 2021. One World Trade Center, New York, NY 10007. All rights reserved.

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The Countdown Begins: Less Than Two Weeks Left To Apply!

Apply Now Application Deadline: 4/30

With just under two weeks left to apply, now is the time to submit your company as one of America's fastest-growing businesses—and a potential honoree for the 2021 Inc. 5000 list.   Friendly reminder that the Inc. 5000 application deadline is next Friday, April 30, at 11:59 p.m. PT! Don't miss your chance to propel your company into greater success with nationwide recognition as well as coverage from Inc.—the essential resource for starting, running, and growing a business.

What you can expect if you make this year's list:   Recognition Seeing your company's name on Inc.com and, if you make the top 500, in Inc. magazine as well.   Brand Appeal Media exposure via national, local, and industry outlets. We'll even provide you with a toolkit to help you promote this honor.   Morale Boost Public acknowledgment of your company's success improves team spirit and creates a competitive edge for your company.   Apply Now Application Deadline: 4/30

Nominate your company today.   Still need convincing? Here are 5 reasons you should apply today:     Visibility. You'll receive national, local, and industry recognition—in past years, the Inc. 5000 list has received millions of media impressions.       Morale.  It's personal validation for your employees and public acknowledgment of your company's success.       Networking. Joining an exclusive Inc. 5000 community of private companies will increase your visibility to Inc. editorial staff and earn you Inc. private event invitations.       Knowledge. You'll get business insights and learn of new resources and best practices from fellow honorees.       Business Opportunities. Having a spot on the list will make your company attractive to high-quality recruits and open up new sales and partnership opportunities.

It takes just minutes to apply. And your company will enjoy the increased recognition, opportunities, and credibility of being an Inc. 5000 honoree all year long.   Apply Now Application Deadline: 4/30

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