Ever been catfished by a recipe that ranks at the top of your Google search but turns out meh when you make it yourself? Google does mean well by favoring longer, keyword-rich posts, videos, and studio-quality photography in its algorithm. However, the result of this is a conveyor belt of food blogs with uniform content, written to meet ever-changing search engine optimization (SEO) criteria. For amateur cooks, it can be hard to find recipes that taste as good as they look online. My relationship with this issue is complicated: As a writer, cookbook editor, and recipe tester, I'm gut-punched by the lack of creativity on food blogs these days, and I notice more and more recipe developers prioritizing SEO over quality and accuracy. At the same time, as a food blogger reliant on monthly ad revenue (based on page views), I'm an unabashed contributor to that conveyer belt of formulaically structured recipe websites, and I know firsthand that tailoring posts to Google's search algorithm is essential for digital content creators' income. Finally, as a busy human and my household's head of food and nutrition, I just want to find trustworthy recipes fast so I can get on with my life. Here are five pro tips for searching more efficiently online. |
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