Back in 2009, when Microsoft unveiled its new search engine, the guy in charge of the project tweeted, "Bing it on!" That guy was Satya Nadella, then hardly a public figure, and despite his bold charge, Bing was only kinda-sorta on. Now, as Microsoft CEO, Nadella is enjoying an AI-fueled moment of dominance. Through a well-timed multibillion-dollar investment in OpenAI, Microsoft has gained privileged access to ChatGPT and the startup's other concoctions. And when the tech giant integrated ChatGPT into Bing, the search engine suddenly got a lot more glam. It had flare. If AI could make Bing look cool, what else could this miracle sauce do? Nadella is now scurrying to build AI assistants into numerous Microsoft products—and starting to make those chatbots crank out money. As Nadella tells WIRED's Steven Levy in the latest Big Interview, "My dream is that every one of Earth's 8 billion people can have an AI tutor, an AI doctor, a programmer, maybe a consultant!" Your own personal McKinsey partner? Only a CEO would dream of that. —Sandra Upson | Features Editor |
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