Save money. Go circular.

INC. THIS MORNING Save money. Go circular. Good morning, If your company isn't participating in the circular economy, today--Earth Day--is a fitting occasion to ask yourself, "Why not?" Many businesses follow a linear economy where products are created, used, and thrown away. Companies that participate in the circular economy continuously recycle materials, in a way that’s meant to make doing business and combating climate change mutually beneficial. Conventional wisdom says the approach means more expenses, but it can actually save money by reusing materials, says Kate Daly, managing director of the Center for the Circular Economy at Closed Loop Partners, an investment firm in New York City. The practice could be key to keeping existing customers loyal to your brand: A 2020 study from IBM and the National Retail Federation found that 57 percent of U.S consumers are willing to change their purchasing habits to help reduce negative environmental impact. There are similar benefits for hiring new talent, as nearly 80 percent of respondents to a 2019 Glassdoor survey indicated that they would consider a business's mission when thinking about whether to apply for a job. Read our story to learn who’s already participating in the circular economy (including some names you’ll recognize), how they’re doing it, and why it can help you future-proof your business. SPONSORED CONTENT The New Lexus LS The greatest machines were inspired by humans. Every detail was designed around you. The LS is engineered to a higher standard--the human standard. JOIN US: Believe it or not, sneakers are a big deal--and StockX knows it. In just five years, the $2.8 billion, Detroit-based company has become the leading e-commerce marketplace for authentic current-culture products, including sneakers, apparel, accessories, electronics, and collectibles. What’s fueling the current-culture resale market? Join Inc. for a conversation with StockX CEO Scott Cutler on the future of e-commerce. He’ll share his business philosophy and lessons learned along the way in helping scale brands that people love. Wednesday, April 28, 2021, 12:00 pm Eastern Time Reserve your free spot. HERE'S WHAT ELSE I'M READING TODAY: A new bill aims to get more Paycheck Protection Program money into the hands of solopreneurs. It may be too little, too late. --Inc. Impossible Foods and Beyond Meat made fake burgers cool. These startups want to do the same for fake fish. --Inc. Small businesses across the country are struggling to fill job openings. Here’s why. --AP News Apple’s $64 billion-a-year App Store isn’t catching the platform’s most egregious scams. --The Verge Hundreds of companies and investors, including Apple and Amazon, have asked President Biden to adopt a new U.S. target: cut emissions in half by 2030. --Inc. ONE MORE THING: The pandemic taught this founder of a $4 billion startup to never say “never.” --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at calbertdeitch@inc.com, and sign up for daily text messages from me. Become an Inc. Unlimited subscriber. Click here to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, Unsubscribe • Update Profile • View in Browser • Privacy Policy