Good morning,
There’s something magical about 10 minutes, and smart entrepreneurs know it.
Richard Branson used to hold pitch competitions at his home on Necker Island. The entrepreneurs had 10 minutes each to pitch their ideas; if they couldn’t get their concept across in 10 minutes, it was too complicated. Two years ago, Inc.com columnist Carmine Gallo spoke to a class at a military airbase in New Mexico. The officers had been assigned one of Gallo’s books on public speaking, to help them communicate concisely--because they could be asked to share analyses of situations with senior leaders at any moment. “They’ll get 10 minutes to do it,” an instructor told Gallo. “If they’re lucky.”
According to John Medina, a molecular biologist at the University of Washington, humans have a built-in clock that causes us to tune out after 10 minutes. Fortunately, there are proven ways to make the most of that time. As you’re planning your pitch or presentation, you need to answer three important questions, starting with: In a single sentence, what’s the idea?
Go ahead and give it a try--it’s harder than you might think. Read Gallo’s column to learn how to effectively convey any message in 10 minutes or less, including the other two questions (and how to answer them). |
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