| What every business owner needs to know |
| | Good morning,
It’s time to talk about bitcoin.
The cryptocurrency boomed in 2020, rising 400 percent over the course of the year and topping $50,000 per bitcoin for the first time in early 2021. Elon Musk’s Tesla announced last month in an SEC filing that it bought $1.5 billion in bitcoin, essentially as an investment strategy, and noted its future goal to accept payments in the digital currency. The move has sparked many other entrepreneurs and business owners to ask two questions: - Should my company buy cryptocurrency as an investment strategy?
- Should I aim to accept cryptocurrencies as payment at my business, too?
If you're at all risk averse, those are easy questions to answer. But if you want to say, "Yes," the question becomes how. There are technical requirements that could keep bitcoin or blockchain technology from integrating well into your business. You need a high risk appetite to put funds into such a volatile market. And most founders don’t have Musk’s resources, as Microsoft co-founder Bill Gates noted in a recent interview: “My general thought would be that if you have less money than Elon, you should probably watch out.”
Read our coverage to learn whether or not cryptocurrency could be a smart move for you: |
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